Mark H. Parsons
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What's the Goal?

7/8/2022

3 Comments

 
Picture
 
You see a lot of posts on social these days from people spending a lot of time and energy trying to put together a pitch and/or query agents and/or land an editor & get a book deal, and a lot of words around how hard this all is*.
 
[*Fair enough. It is hard, no doubt. But to put some reality around this perception, (a) I heard publishing guru Jane Friedman say on a podcast just this morning that there are more books being acquired today than ever before, and (b) it has always been hard—my wife had ten years of rejection over the course of three or four novels, and pretty much every published author I know (including yours truly) has a not-dissimilar story. So don’t lose sight of this amidst the current pub-doom scrolling.]
 
But also, you see a lot of musing on whether or not it’s “worth it,” and whether or not they should keep doing it.
 
On one level, the whole question is a self-correcting issue. I mean, if you want to do it, you’ll do it. If you don’t, you won’t.
 
But this is simplistic, and avoids the real issue here: What is it you actually want to do? Not as a stepping stone, but as a terminal objective?
 
Get an agent?
Land an editor?
Get a book deal?
Successfully publish?
Sell a bunch of books?
Win a big award?
Hit list?
 
All those things largely depend on the decisions and tastes of someone else.
 
Now, hypothetically, what if your primary goal was dependent on only you… what if your primary goal was simply to write the very best book you are capable of writing? Period. Not comma.
 
What would you end up with? There are no guarantees of course, but if you really put your heart and mind to the above goal, there’s a reasonable chance you’d end up with… the very best book you are capable of writing.
 
There are also no guarantees this would get you an agent and an editor and a published book. But if you were to get those things at some point, which factor would probably be more important… starting with a clever pitch, or starting with the very best book you are capable of writing?
 
Not that your query doesn’t matter. Of course it does—you have to have that in place to get them to read your manuscript, so you obviously want to make sure it does its job. But even the best query in the world won’t make them sign a mediocre manuscript.
 
One thing agents and editors say over and over: it needs to be good enough for them to “fall in love with it.” These words mean different things to different people, but one thing we can be fairly certain of—once you get their attention, everything else falls away and it’s all about the writing.
 
The perfect pitch, the carefully curated mood board, the well-researched comps… they can’t help you at this point. They’re like an Uber driver who’s taken you to a job interview. They’ve done their job, and now it’s all down to the actual words on the page. Once the agent or editor starts reading your pages, all they care about is… does this have “it”?
 
At this point, what you really want them to have in their hands is (wait for it…) the very best book you are capable of writing.
 
And in my humble opinion, the way you get that is to focus on that—rather than the whole marketing aspect—until you’ve written and revised and edited and polished your manuscript (and probably beta/rev/beta/rev… and more polish) to the point where it represents the best work you can currently do.
 
Even then, your agent (probably) and your editor (absolutely) will have multiple suggestions to make it even stronger. But they need to see the potential in your writing before you’ll ever get to that stage.
 
And you can give that to them, by giving your writing the best chance to succeed.
 
In light of all this, the “should I quit?” question doesn’t even come up. Quit writing? Why would you quit something you love, something you’re driven to do, something that costs nothing to do, something that no one is stopping you from doing?
 
I can’t imagine that.
 
Not if the goal is to write the best you can.
 
But if the goal is something second-hand, then maybe so. Because when it comes to motivation, intrinsic beats extrinsic every time, hands down.
 
In my admittedly-finite data collection on this, the ones who want to write… who need to write… are the ones with the best chance of getting published. Because they’re more likely to be doing the thing that editors want… they’re putting something on the page that means something to them… and thus it’s more likely to mean something to the reader.
 
To put it in mathematical terms:
 
The more you want Z, the less likely you are to get it (because you’re distracted from what it really takes to get it).
 
But the more you want X and Y (the precursors to Z, namely: a burning desire to put words on the page and tell your story, and a long-term dedication to the craft of writing) the more likely you are to wake up and find Z pounding on your front door.
 
Funny, isn’t it?
 
 
Happy writing!
 
3 Comments
Copeland
11/11/2022 11:49:37 am

Hey Mark!

Great thoughts, as always. I wanted to add that I think Blake Snyder (and similar writing coaches) are largely to blame for the apparent increase in writers focusing on pitch over product. If I remember correctly, he (in his book “Save the Cat”) makes the case that a solid pitch 1) sells itself, and 2) writes the script/manuscript itself. I think a lot of people are currently putting their practice toward developing a pitch rather than developing their writing skills or MS. Even if they are lucky enough to land a deal based on their pitch alone (which, as you point out, is unlikely), they're shooting themselves in the foot at the start of the race. How can they expect to effectively complete the marathon that is writing a novel? Or the follow-up marathon that is editing? They’ve only been practicing the 5-yard dash.

Sadly, I think the same can be said of the current music industry. So many songs I hear lately seem to be focused on building the perfect beat/melody/riff/etc--not on building the whole song. Seemingly, *many* musicians are not putting in the effort to write an album's worth of solid songs, tour, and do it again (and again). The time and effort required to write an album is exactly what helps a musician build the skills necessary to write unique, compelling songs.

Perhaps it's not all Blake Snyder's fault, after all, since this fickle approach appears to be ubiquitous in many art industries. Perhaps it's the fault of anyone who underestimates their audience and assumes “everyone has short attention spans” or that people “aren’t willing to invest in a whole album or book” (or that audiences wouldn't know the difference between a sloppily written album or book, so long as it has an incredible hook). I think we artists must invest in our processes and products (not just pitches) if we expect our audiences to do the same. And based on what I hear again and again from friends who are frustrated with what they hear on the radio or pick off the shelves at B&N, audiences are ready to invest in something worthwhile.

Thanks again for the interesting post! Hope all is well in your world!

Reply
Mark link
11/12/2022 10:55:06 am

Thanks, Copeland. Some great insights here! I’d agree there’s a trend toward valuing the pitch (and all that entails) over the actual finished work. I think one of the issues with all the “story beat”-type formula methods of fiction writing is that they were developed for screenplays, not novels. Film writing and novel writing are two very different art forms. And they are sold in entirely different ways. (And I’ll admit some of this might just be me, and my allergy to “this is how you do it!” type missives… ha.)

But also, the internet (and all the attendant FOMO it instigates) has created a movement where it seems like people see other people “getting published” and think, “Man, I’d love to be published, too,” so they set out to find the secrets that supposedly got the other people published and attempt to duplicate them. So they learn all about pitches and queries and online pitch contests and mood boards and comps and all the rest, thinking if they somehow nail all those properly, the can win the “Let’s Get Published!” board game. Perhaps not realizing that, ultimately, novels are actually acquired based on the strength of the manuscript. The writing. The voice. The emotional connection the reader has with the character and the story. All the pitch does is get you in the door. (As opposed to screenplays, where the pitch is often where you sell the idea.) If your book pitch tells the agent your manuscript is broadly within their areas of interest, they read the pages. And regardless of how clever (or how matter-of-fact) your pitch may be, once they decide to read, your chances live or die with those pages. Nothing else.

I think you’re onto something with music, also. As with writing, some people might want success more than they want to create good work in the first place. (Because “creating good work,” as simple as that sounds, requires years of dedicated effort. And as we know, a wish is simply a desire without the effort.)

You said “The time and effort required to write an album is exactly what helps a musician build the skills necessary to write unique, compelling songs,” which is think is 100% on point. You’d think the same would apply to peoples’ thoughts around writing, but to paraphrase Ann Patchett, no one thinks they’re going to pick up the cello and be playing a concert within a month, but people everywhere write their first story and send it off to The New Yorker. Paradoxically, I think success is more likely to come to those who do it because they love writing and are driven to do it than to those whose main goal is “success.”

We’re all good here, thanks. Busy as heck, but good. Hope the same is true for you and yours!

Reply
Copeland
11/14/2022 04:06:18 pm

Great points, Mark. I'm now imagining what a realistic version of your "Let's Get Published!" board-game looks like--probably 10,000 consecutive squares labeled "Write for one hour and proceed to next square". Ha!

Thanks for the interesting considerations, as always. Glad to hear all is well with you guys. Same on our end; busy, but good busy. Take care!




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