It’s funny, yet empirically true:
1. The more someone pays you, the better they treat you.
2. The less they pay for your work, the less they think it—and you—are worth.
3. No one will value you—or your work—more than you value yourself.
Not funny in a “haha” way. Funny in a “wow, that’s strange and illogical” way.
If someone does a professional job and charges a professional price, that’s to be expected, right? But if someone’s willing to do a professional job and charge a reduced price as a favor (or even do it for free), you’d think they would be treated even better. But so often it’s the other way around. Which is the ‘funny’ part. I’ve seen this dozens of times, with myself and with other writers I know.
Kidlit authors often do “school visits,” where a school will bring in an author to give a presentation to the students. Broadly, the authors talk about things like writing and reading and the value of persistence, etc. But there’s usually a lot more to the overall presentation than that, and a lot more behind-the-scenes prep work involved as well.
The schools pay the author to present to their student body. And if it’s an away gig, they cover travel and lodging, they have someone pick up the author at the airport, they have someone shuttle the author between schools then back to their hotel, etc. It’s a fairly standardized thing. The author is paid per day, with a “day” typically consisting of perhaps three presentations at one or more schools (sometimes schools share an author to spread out costs) and often also including signings and lunch with staff and/or students and occasionally an associated evening library program for adults.
The students get a lot out of it—both inspirationally and educationally—and the staff are usually super stoked to have an author come and talk with their students. To make the most of the author’s time on campus, they’ll often make sure the kids have read at least some of the author’s work and are familiar with them, etc. (This is really helpful, by the way, as it’s much easier to keep the attention of five hundred middle grade students if they know you and your work!)
And the authors get a lot out of it, too—they get to interact with their readership (perhaps the best part), they get to spread the word about not only their work but about the value of books and creative work in general, and they get to inform and inspire the students regarding the writing process. And they get an honorarium. (In a field without regular paychecks and no set salary, this is more important than one might think.)
This is all good. But once in a while you might run across a school without the budget to bring in an author… maybe it’s a smaller local school… maybe an under-served school in another district… maybe you’re acquainted with the staff. So for whatever reason you decide to waive or reduce your honorarium for them. And sometimes, everything goes wonderfully. Especially if the school knows and likes your work and the kids are familiar with your books.
(There was a high school in our state which had all their incoming freshmen read my book. They couldn’t afford an author visit but contacted me about maybe doing a Skype chat… less costly but also less impactful. They were some distance away but drivable round-trip in a day, so I said I’d do it in person for free since they were featuring my book in their curriculum. Turned out to be a wonderful experience. I did three presentations to reach all their freshmen and those kids were prepared. They’d done detailed language arts projects on the book and gave really well done presentations on them to me. The students and staff were super appreciative and attentive throughout, there was a nice lunch provided, and on my way out I was given a check for travel costs, which was totally unexpected and really nice.)
But this only happens if the host has done the appropriate prep work.
And this is where free visits can get tricky. Because if the school isn’t invested financially it can impact how they invest other resources… like time and attention. You arrive only to find out the person who coordinated your visit somehow isn’t available. You’re turned over to someone who doesn’t know who you are. No librarian or language arts teachers in sight, let alone the principal. No one introduces you to the crowd, so you do that awkward ‘Hi guys, I’m so-and-so and I’m here to talk to you about writing!’ self-intro. To a bunch of blank stares. Because the kids have no clue who you are, what you’ve written, or even why you’re there. Afterward the person who was sent to fire up the AV equipment for you sort of mumbles thanks, then you pack up all your stuff and load it back into your car, looking for a Taco Bell as you start the long drive home because there was no mention of food. And as you sit there eating your spicy tostada from the value menu, you wonder, Why the heck did I even do that?
Of course they don’t all go like that but in my experience this isn’t uncommon, and I’ve heard several authors relate similar tales, with “Free visits just aren’t worth it,” and “Half the time I end up regretting it,” being frequent comments.
Here are just a few classics…
And now for the punch line: When they’re paying you, those things virtually NEVER HAPPEN. The staff is engaged and super happy you’re there. The librarian and language arts teachers and principal or vice-principal are almost always in attendance… and frequently a bunch of other staff, too. The students are familiar with your work and engaged in the presentation, and they’ll have some great questions afterward. There’s almost always some sort of festive catered staff lunch, often attended by a select group of students who have a special interest in writing and/or have excelled in some relevant way. And they frequently send you off with a cool gift basket along with a check for the honorarium.
And yet if you give the exact same service for free, they act like they’re doing you a favor just letting you in the door.
So the lesson I’ve learned is, they don’t value you unless you value you.
I’m not saying we shouldn’t do free author presentations. I did one last week as I write this, and I’ll absolutely do more. I’m just thinking that perhaps there are some strategies we can use so the visits are effective even though provided at no charge. We’ll discuss these next time.
Until then, please value yourself.
This is where I write about things that are of interest to me and which I think may be of interest to you. I’m assuming most of you are here due to an interest in reading, writing, editing, publishing, etc., so that’s the primary focus.